Experience@ Ecovacs Robotics
Ecovacs Robotics
Ecovacs Robotics Co Ltd is primarily involved in the design, manufacture, and sale of robotic products. Its products include DEEBOT, a floor-cleaning robot; WINBOT, a window-cleaning robot; ATMOBOT, a mobile air-purifier robot; and BENEBOT, a shopping assistance robot. Ecovacs Robotics has expanded from its home market in China establishing strong sales subsidiaries in Japan, Germany and the U.S. In addition, the company has also expanded sales into a number of other major markets and regions including: Canada, the Czech Republic, France, Iran, Malaysia, Poland, Spain, Switzerland, and many more.
Ecovacs Europe GmbH is a distribution company of Ecovacs Robotics, a leading manufacturer of household robots. The headquarter is in Suzhou, China which employs more than 6000 people worldwide and reaches 30 mio customers in 36 countries with its innovative products for floor and window cleaning, aur cleaners and humidifiers.
Project details
Employer: Ecovacs Europe GmbH
Job role: EMEA SEO and Online Content Specialist
Location: Düsseldorf // 100% Remote
Project period: 05.2020 – 11.2021
Category: Household robotics
Website: Ecovacs
Successfully Spearheaded a Quartet of Digital Initiatives Across the EU: Comprehensive Website Re-launch, SEO Strategy Implementation, Sales Boost through DE Webshop, and Formation of an EMEA Digital Task Force
Project 1: Re-launching 32 EU Websites and Integrating DE Webshop
I led the ambitious re-launch of 32 websites across the European Union, focusing on enhancing user experience and aligning with our latest brand strategy. A key part of this project was the seamless integration of the German webshop into the existing German website, streamlining our online presence and improving customer interaction.
Project 2: SEO Strategy for EU Websites
I developed and executed a comprehensive SEO strategy tailored for our European websites. This strategy was designed to improve organic search visibility, drive traffic, and enhance user engagement across our diverse EU markets.
Project 3: Sales Strategy for DE Webshop
My focus in this project was to devise and implement a sales strategy specifically for the German webshop. The goal was to increase sales by optimizing the online shopping experience, enhancing product visibility, and implementing targeted marketing tactics.
Project 4: Forming a Digital Task Force within the EMEA Interdisciplinary Team
I took the initiative to form a digital task force within our EMEA interdisciplinary team. This task force was dedicated to driving digital innovation and ensuring the effective implementation of digital strategies across various departments and regions within the EMEA sector.
Tasks
- EMEA Central EU Website Manager
- HQ / EMEA Coordinator for EMEA Platform Website / Webshop
- Responsible for re-launching, maintaining, updating and developing the Ecovacs EU websites
- Responsible for launching, maintaining and updating Ecovacs DE Webshop
- Website optimization processes in coordination with HQ and EU Country Marketing Leads
- Digital consultation of International Marketing and Sales Teams on product launches
- Steer digital agencies in international and interdisciplinary teams
- Coordinate and perform user acceptance tests for EU Websites & DE Webshop
- Management and project development with agencies regarding Webshop
- Management and project development with HQ regarding Website Relaunch
- Management translation of EU Website content
- Creation of reports and analyses and deriving / implementing recommendations for action
- Develop Webshop strategies to increase sales
- Develop SEO Strategy of EU Websites
- Create Dashboards (Google Analytics and Mixpanel) and analyse performance
- Present Reports to Management Team
- Planning Digital Marketing Budget for Website and Webshop
- Planning and forming a digital task force team within EMEA interdisciplinary team
- Supporting HQ with ideas for Ecovacs APP creation
- Leadership and team lead of the SEO / content team
- Professional management of the student assistant
Achievements
- Successful website relaunch of all 32 markets
- Successful integration of DE webshop into DE website
- Successful development of SEO strategies
