Experience@ Feelgood Shop

Feelgood Shop

Feelgood Shop is specialized in the distribution of high-quality nutritional supplements and vital substances and has since been one of the leading suppliers of such products in the German-speaking web.

Project details

Employer: Feelgood Shop BV
Job role: Digital Marketing Manager DACH
Location: Venlo, Netherlands
Project period: 10.2014 – 07.2015
Category: E-Commerce – Online Shop
Website: Feelgood Shop

Revitalizing E-Commerce Through Strategic Partnerships and Integration

As the project manager, I led the ambitious re-launch of our online shop, focusing on expanding our market reach and enhancing customer experience. A key aspect of this initiative was establishing robust cooperation with affiliate partners. This strategic move aimed to broaden our online presence and drive traffic, leveraging the networks and credibility of established affiliates in the e-commerce sector.

Simultaneously, I oversaw the technical integration of price search engines into our Magento Shop System. This integration was crucial for providing customers with competitive pricing and a seamless shopping experience. It enabled real-time price comparisons, ensuring our offerings remained attractive and competitive in a dynamic market.

This project was a blend of strategic partnerships and technical enhancements, aimed at revitalizing our online shop’s presence and functionality. The successful execution of these initiatives marked a significant step forward in our digital strategy, positioning us strongly in the e-commerce landscape.

Tasks

  • SEO consulting for the re-design of the online shop
  • Planning and implementation of SEO and SEA campaigns
  • Continuous further development of the digital marketing division
  • Setup and quality control of internet marketing campaigns
  • Carrying out market and competition analyses
  • Planning and implementation of affiliate marketing activities
  • Coordination of offline marketing activities (catalogue, print advertisements, flyers, etc.)
  • Website optimization

Achievements

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